Viral Video Branding - Chasing the Elusive Unicorn

They often delve into viral campaigns without fully understanding the intricacies of viral video branding; an ill-conceived viral video can ultimately damage brand image.
But fret not, we're here to clear up some common misconceptions.
Misconception 1: Viral videos require less time, effort and money to produce.
For some strange and obscure reason, many people (yes, marketers too) seem to believe that these videos require less time and effort to produce. Snap out of those thoughts, because a truly successful video requires meticulous planning, great consumer insight as well as an appropriate budget in order to make it all work out-unless you're lucky enough to get the right mix of elements such as content and timing right ALL the time.


The Old Spice video is a good case in point. It comes across as a low budget viral video advertisement. But guess what, a lot of effort, time and resources were spent in making it all happen.
In short, viral videos require more time, effort and money than many think they require.
Misconception 2: Viral is always GOOD.
Many viral video marketers are quick to glorify the successes of their videos. But it takes an astute critic to realise that they have seriously downplayed the possibility of the viral video backfiring on your brand. Instead of building the brand, a backfiring viral video can amass negative buzz which eventually damages the brand.

The bad news is that there is no accurate way to control or predict the outcome of the video. Consider the case of Sony, the creators of the award-winning PlayStation brand. Sony is a company celebrated for their creativity and innovation. The company decided to employ a viral marketing agency Zipatoni to create a viral video to drum up interest for their new handheld device the PlayStation Portable.
Everything took a turn for the worse from there. The video was so terrible that fans took it out against Sony on the social media sites.

Sony removed the video shortly. Making the following press statement.
"Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn't a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP." Sony Computer Entertainment America

Fortunately for you, we found a surviving copy of the video on Youtube! P.S: Disengage from source immediately if you experience any form of discomfort.
Misconception 3: The odds of a viral video is considerably high.
It might seem true to the man on the street that viral videos tend to have a high rate of success. Not surprising, given the fact that we've seen spectacular examples in recent years (especially those awesome Superbowl ads). Perhaps this has encouraged brand managers to be extremely optimistic with regard to viral videos' success rates.


But let's not sugarcoat the truth any further. Success is not guaranteed, even if a Brand engages a reputable viral video marketing agency.
Millward Brown, a Brand and Marketing Research firm conducted a research study which involved 102 video ads. The study revealed that only 15% of videos eventually become viral.
To Chase or Not to Chase?
The promise of viral campaigns are alluring indeed. Viral campaigns offer unprecedented levels of consumer engagement and massive levels of word-of-mouth marketing. But in order for it to all work out for the Brand, the Brand manager must have realistic expectations and prudent planning.

The fundamentals of marketing still stand; the expenditure on the Viral Campaign must be in some way relevant and justifiable to the core business.
With some common sense, and lots of planning, we hope brand managers will never make another mistake like this again.

Making Your Video Become Viral

One of the most important things to make your video quality increase is an acceptable length. All the net is a twitter with bite-sized content that goes away the reader/viewer/visitor eager for more. It is not necessary to show off everthing about you company, service or product, you just need to remember that your video is there to get the world out.

A viral video creates awareness of your brand. Leave the information part to links - to your website or blog - where the visitor can follow up. If you absolutely can rise your chances of hooking an endless stream of viewers by keeping your video on point and under three minutes.

Tone is another key factor that can push your video over the friends-and-family threshold. By enhancing already familiar content, you'll give your video a built-in audience and you'll give the viewer a common experience to share with friends and co-workers. If you don't have the means to create original music, then be sure to add pre-cleared, up-tempo music available through online music websites that offer usage licenses.

If you're going for a retro fit, you can also use any music that is considered public domain. (Do your online verification and remember that if the music is Mozart, but is performed by a top-ten pop artist, the recording is not in the public domain.) Music keeps fast-surfing viewers satisfied and more motivated to spread the word.

For content that demands slower-paced music, consider a well-paced edit that keeps the excitement high and makes your video sticky. Viewers may immediately want to watch it again.

In general, videos that keep it light, entertaining and fun while packing in a quick laugh give the viewer a better gift to pass along. The broader the humor and the less it relates to unknown people, places or events, the more likely it is to have a wide appeal. Like a lead-in to any written article or oral presentation, cut to the meat of your video and wow the viewer within the first few seconds.

A terrific opening sparks laughter, creates curiosity, and induces shock, disbelief, admiration or a strong emotion.

Understand why people with five or ten disposable minutes in their day respond to certain web content. They typically want information or they want to be entertained. Because videos are visual they are better suited for entertainment than detailed information. Content that is fun is more "video virable" than lengthy explanations and exhaustive research.

By steering clear of making your video play like your company's Power Point presentation or an infomercial laden with corporate speak, logos and references, your video can land agenda-free into the lives of viewers who are just looking for a fun, quick minute. Nobody wants to stumble upon homework, brochures or sermons.


If you're posting on YouTube make sure to include key tag phrases that give your video a visible ranking in search engines. Set up a personalized YouTube Channel where you can upload additional, related video content so that viewers can follow up and learn more.

Include relevant links in the informational portion of your channel and use the written synopsis box for each video to include calls-to-action.

Your video can quickly go viral without you striving to mention it to every stranger you meet in the supermarket. Equipped with the right mix of qualities, it won't rely on you to replicate its website DNA in the inboxes of your target audience. It will know how to get there on its own and it will do so with great flair and plenty of speed.

Top Residential Apartments Provider in Lucknow

Lucknow real estate now generates a massive amount of interest. There are many reasons that can be given to prove so. In earlier times, the demand for real estate was negligibly low, but in the past few years, the city has developed at a breakneck speed as more and more people access it each year on a regular basis ushering an ever encompassing change in the scenery of Lucknow real estate.

Lucknow also comprises of world class institutions such as Indian Institute of Management and Dr. Ram Manohar Lohia National Law University among others. People from across the nation get admitted to these institutions. The influx of more and more students creates the need for residential homes. These institutions have played a significant role in property boom happening in Lucknow. Another big advantage that Lucknow possesses is its shopping centers located at Aminabad and Hazratganj. These attract a lot of visitors given the wide range of items sold there. Also, being the administrative capital of the state of Uttar Pradesh, Lucknow has undergone a lot of development in the past few years, thereby attracting property buyers in droves. The top builders in Uttar Pradesh have welcomed this demand by developing and planning a plethora of housing projects that will construct hundreds and thousands of residential apartments in Lucknow every year in the years to come.

The Lucknow Municipal Corporation works hard to play its part and keep the city clean and work on its infrastructure. The city's authorities have been working on the infrastructure in the suburban areas in particular in the past few years. This is because, the city centre, areas like Chowk and Hazratganj are very congested and there is very little scope for further development there. So, the focus has shifted to suburban areas, and all the hard work put in by the municipal corporation seems to have paid off.

Many top developers in Uttar Pradesh are now acquiring plots on the outskirts and the suburban areas in the city to cater to the demand of residential apartments in Lucknow. Some of the bigger projects are taking place in areas near Rae Bareilly and other such suburban areas.

These real estate companies offer state of the art facilities and infrastructure in stylishly designed homes at affordable prices. One of the bigger developers in Lucknow real estate market is Paarth Infra, which has projects coming up all across the city.

Viral Marketing - Free, Word-of-mouth Advertising

Implement any of the following effective viral marketing strategies to increase your market reach - viral opt-in list promotion, viral reciprocal linking and viral web site advertising. There are many procedures to accomplish a result-oriented viral marketing campaign and enhance your web presence - social networking, book marking, online directory submission, article distribution, video/audio distribution, forum marketing, blog marketing, email marketing and Forum management/promotion. Other viral marketing services include:
Analytics tracking and reporting
Viral concept and design
Viral content development or management
Strategic viral marketing consulting
Viral campaign strategy & development

Benefits of Viral Marketing

Viral marketing is effective for small as well as medium sized businesses. Using the viral marketing strategies, you can market your business and achieve all objectives including boosting sales, increasing search engine rankings, increasing web traffic and revenue. Other benefits of viral marketing include -

Free advertising
Inexpensive to set up
Automate your marketing methods
Quickly build your reputation

Get the Full Benefits of Viral Marketing

For successful viral marketing, get in touch with viral marketing service providers and make use of their viral marketing services to promote your business. These providers have a team of talented professionals to offer quality service as per your requirements. They use the most sophisticated technology, viral marketing plans, and strategies to gain competitive business advantage.

Unique Counter Top Paint

Counter tops are already a beautiful add on to your kitchen. Aside from its appeal, it gives you the benefit of saving space and of having an area where you could do anything that you need for food preparation. To have better counter top effects, you need to paint it to achieve a more vibrant appeal. The counter top paint can also serve as a protective coat on your counter tops. By painting them with the matching colors that you like, you'll be able to give them a better look plus you can protect it from any unwanted damage.

Counter Top Paint and the Other Things You Need

If you decide to paint your counter top on your own, then you need to get things organized first, the first step would be gathering all the materials you need to avoid any delay in time after you've started the counter top paint job. You need to look for the following items on a hardware store and canvass its prices to make you save more; here are the things you would need: water, ammonia, sandpaper, bonding primer, paint rollers, polyurethane sealer and any choice of color for your perfect counter top paint. If you have everything ready, then you can start beautifying your counter tops right away.

There are measures you need to do before applying your counter top paint. First off, you need to cleanse the counter area with half ammonia and half water solution. You have to rinse it well and let it dry for a couple of hours. After which, you need to sand the surface of the countertop to take the shine off but not the color.

The second step would entail rolling the primer and let it stay overnight if you can. Remember to stay away from the bubbles as it might cause an ugly blemish if you start to paint. Counter top paint can then be applied after a day's wait. You have to apply three full coatings and dry the paint thoroughly after each painting.

The fourth step would be applying the clear polyurethane sealer using two to three coats. Like the counter top paint, you need to dry every after one coat of the sealer. Lastly, you have to wait for a period of twenty-four hours before you can utilize your new counter top area.

Counter Top Paint: Some Tips and Warnings

During the application of a counter top paint, you need to remember a few tips and tricks to guide you in the painting process, and these are: tape off the areas which you wouldn't want to paint on, the kitchen could not be used for a couple of days while you are painting, allow proper ventilation to the area by opening windows, avoid chemical counter top paint reactions by wearing mask, gloves and goggles; and lastly, protect the newly painted area by avoiding scratches and stains.

Going Viral

Some may doubt the power of that advertisement series. I submit to you this: how many parodies, how many youtube views, how many comments, how many blog posts, how many facebook statuses do you think that advertisement generated? It became a meme. That's a lot of people talking about your advertisement.
Which means Old Spice is on a lot of minds. Which in turn means when those minds go shopping...

You get the picture. The thing is, Old Spice did something great. They associated their brand with humor which appeals to a vast majority of their market. But not only did their joke get a lot of laughs, it went viral. Before you knew it there was talk about it everywhere.

There were parodies, there were other actual advertisements- the most notable one coming to mind is the advertisement for a college library that perfectly mimics the style of the old spice commercial. Their commercial had that much of an impact on their consumer base that they actually tried and succeeded in recreating and imitating the commercial.

They say that imitation is the sincerest form of flattery.
The beef in this viral sandwich... ok that was kind of gross. Let me try that again. The power behind viral media is inherently embedded within the annals of the internet. The internet is a living, thriving creature. It's almost unpredictable. Almost. But if you have a keen eye- with the analytically accurate data to back it up, and a creative mind- with the skills, technique, and finesse to create an ingenious advertisement that caters to the fads and trends of today then you can put a saddle on that internet horse and ride it into the sunset.

One more thing. I forgot to mention. Old Spice actually did a series of web-advertisements on youtube featuring the actor from the commercial. They contributed in the viral spread. Pretty cool, eh?

Which Jeep Soft Top is Right for Your Jeep

There are many types of jeep soft tops they are bikini top is a popular type of soft top used especially in summer. The safari top is same as that of the bikini soft top but it's very large in size. The important thing with the safari jeep soft top is that even though the jeep is closed with the soft top you can still enjoy the outside feel air. The sun lighter top absorbs the sun's ultraviolet rays and protects the passengers from the sun the cloth is semitransparent and water resistant. This slightly allows the sun in but does not burn the people. Bikini top wind jammer or the duster combo has many options like the wind jammer decreases the force of wind entering into the jeep. You can store some items in the duster or else you can enjoy the summer with the help of the flip flop type of soft top. You have to purchase the jeep soft top from the reputed branded company and verify whether they provide the accessories along with the package. The replaceable parts must be available for all the companies so if you get any problem with the jeep soft top then you can easily replace the parts by yourself.